Privacy Policy
Effective date: July 11, 2026
Last updated: July 11, 2026
The Guard Base respects your privacy. This Privacy Policy explains how The Guard Base ("The Guard Base," "we," "us," or "our"), collects, uses, discloses, and protects information when you visit theguardbase.com, create an account, claim or manage a company listing, use a Quote List, contact a listed company, purchase a service, or otherwise interact with our website and related services collectively referred to as the "Services."
By using the Services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information you provide directly
We may collect information that you submit to us, including:
Your name, email address, phone number, and account credentials.
Your company name, job title, business address, website, and contact information.
Information submitted when claiming, creating, correcting, or managing a company listing.
Private Patrol Operator license information or other professional-license information.
Service areas, security services, company descriptions, images, logos, and other listing content.
Quote-request information, including the type of security service needed, location, requested dates, property or event details, and messages to companies.
Saved companies and companies added to a Quote List.
Communications sent through contact forms, support requests, surveys, or email.
Advertising, subscription, and billing information.
Any other information you voluntarily provide.
Payment-card information may be processed directly by a third-party payment processor. We generally do not store complete payment-card numbers.
Information collected automatically
When you use the Services, we and our service providers may automatically collect:
IP address.
Browser and device type.
Operating system.
Device identifiers.
Pages viewed and links selected.
Referring and exit pages.
Search terms and filters.
Approximate location derived from an IP address.
Dates, times, and duration of visits.
Account activity and interactions with listings.
Cookie, analytics, and similar technology data.
Information from public and third-party sources
The Guard Base is a business directory. We may collect information about security companies from:
Public licensing and government records.
Company websites.
Public business profiles and social-media pages.
Mapping, location, and business-information providers.
Data vendors and service providers.
Company representatives and users.
Other publicly available sources.
This information may include company names, license numbers, license status, addresses, phone numbers, websites, services, service areas, and other business-related information.
Business information appearing in public records or clearly associated with a business may not be treated as personal information under every privacy law. We will nevertheless consider reasonable correction or removal requests.
2. How We Use Information
We may use collected information to:
Operate, maintain, and improve the Services.
Create and administer accounts.
Display, organize, enrich, and update company listings.
Verify whether someone is authorized to claim a listing.
Allow users to search for and compare security companies.
Create and manage Quote Lists.
Send quote requests or inquiries to selected companies.
Respond to customer-service and support requests.
Communicate about accounts, listings, purchases, and service updates.
Process subscriptions, advertisements, and other transactions.
Personalize search results and website content.
Analyze website traffic, usage, and performance.
Detect fraud, abuse, scraping, unauthorized access, and security threats.
Enforce our Terms and Conditions.
Comply with applicable laws, legal proceedings, and government requests.
Protect our rights, users, listed companies, and the public.
Send marketing messages when permitted by law.
We may use aggregated or deidentified information for analytics, research, reporting, and business planning. We will not attempt to reidentify information that has been deidentified unless permitted by law.
3. How We Disclose Information
We may disclose information to the following parties:
Listed security companies
When you submit a quote request, inquiry, or similar communication, we may send the information you provide to the companies you select or to companies that reasonably match your request.
Once information is delivered to a security company, that company's handling of the information is governed by its own privacy practices. The Guard Base is not responsible for how an independent company uses information it receives.
Service providers
We may disclose information to vendors that help us provide website hosting, databases, authentication, account management, cloud storage, email, analytics, mapping, payment processing, customer support, fraud prevention, cybersecurity, advertising, and marketing services.
These providers may process information only for the purposes for which we engage them, subject to their agreements with us and applicable law.
Business partners and advertising customers
We may disclose limited information to advertising partners, sponsors, or business partners when necessary to provide a promotion or measure campaign performance.
Paid placements, sponsored listings, or advertisements do not necessarily constitute an endorsement by The Guard Base.
Legal and safety purposes
We may disclose information when we reasonably believe disclosure is necessary to comply with a law, subpoena, court order, or government request; investigate suspected fraud, abuse, or unlawful activity; enforce our agreements and policies; or protect the rights, safety, or property of The Guard Base, our users, listed companies, or others.
Business transfers
Information may be disclosed or transferred as part of a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction.
With your direction or consent
We may disclose information for another purpose when you direct us to do so or provide consent.
4. Sale and Sharing of Personal Information
The Guard Base does not sell personal information for monetary consideration.
As of the effective date of this policy, we also do not share personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act.
We may disclose information to service providers and contractors for business purposes. Such disclosures are not treated as sales when handled in accordance with applicable law.
If our practices change, we will update this Privacy Policy and provide any legally required opt-out mechanism.
5. Cookies and Similar Technologies
We may use cookies, local storage, pixels, software development kits, and similar technologies to keep users signed in, remember preferences, maintain Quote Lists, protect accounts, prevent fraud, measure website traffic, diagnose performance problems, understand how visitors use the Services, and measure advertising or campaign performance.
Some cookies are essential to operating the Services. Others may be optional, depending on the technology used.
You can control cookies through your browser settings and any cookie-preference controls we make available. Blocking certain cookies may prevent some features from working properly.
Do Not Track and Global Privacy Control
Some browsers offer a "Do Not Track" setting. Because there is no universally accepted standard for responding to Do Not Track signals, our website does not currently respond to them.
Where required by applicable law, we will recognize supported opt-out preference signals, such as Global Privacy Control, for practices subject to an opt-out right.
6. Analytics and Third-Party Services
We may use third-party analytics, hosting, authentication, mapping, payment, and monitoring services. These providers may collect information directly from your browser or device under their own privacy policies.
The Services may contain links, embedded maps, ratings, or content supplied by third parties. Their privacy practices are governed by their own policies, not this Privacy Policy.
7. Account and Listing Information
Information submitted for a public company listing may be displayed publicly, including company name, business address, business phone number, website, license information, service areas, service descriptions, logos and images, and other business details.
Do not submit private personal information as public listing content.
Claiming a listing does not automatically remove information obtained from public records. We may retain historical records, claim-verification records, and information needed for legal, security, or fraud-prevention purposes.
8. Data Retention
We retain information for as long as reasonably necessary to provide the Services, maintain accurate company listings, fulfill transactions and contracts, resolve disputes, enforce agreements, prevent fraud and abuse, and comply with accounting, tax, legal, and regulatory obligations.
Retention periods vary depending on the nature of the information and why it was collected.
We may retain aggregated, anonymized, public-record, or deidentified information after other information has been deleted.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information.
No website, database, or transmission method is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed without authorization.
You are responsible for keeping your account credentials confidential and for notifying us promptly if you suspect unauthorized account activity.
10. Your Choices
Account information
You may review or update certain account information through your account dashboard.
Listing corrections
Company representatives and other users may request a correction to inaccurate company information by using the claim-listing process or contacting us.
We may request documentation to verify your identity, authority, or the accuracy of a requested correction.
Marketing messages
You may unsubscribe from promotional emails by using the unsubscribe link included in the message.
Even after opting out of marketing, we may continue sending nonpromotional messages relating to your account, transactions, listing, security, or legal notices.
Closing an account
You may request account closure by contacting us. Some information may be retained as described in the Data Retention section.
11. California Privacy Rights
Depending on our legal obligations and your relationship with us, California residents may have the right to request that we disclose the categories and specific pieces of personal information we collected about them; disclose sources, purposes, and categories of recipients; correct inaccurate personal information; delete certain personal information; limit certain uses of sensitive personal information; opt out of the sale or sharing of personal information; provide personal information in a portable format; and refrain from discriminating against them for exercising privacy rights.
Some rights are subject to exceptions. For example, we may retain information needed to complete transactions, protect security, comply with legal obligations, or exercise legal rights.
Submitting a request
Submit a privacy request through our Contact page at Contact.
Please describe the right you wish to exercise and provide enough information for us to locate relevant records.
We may need to verify your identity before completing a request. Verification may require confirming account access, email ownership, business authority, or other information already associated with you.
An authorized agent may submit a request where permitted by law. We may require proof of the agent's authority and may also verify the consumer's identity directly.
If we deny a request, you may contact us to request further review.
12. Information About Children
The Services are intended for adults and businesses and are not directed to children under 13.
We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Services, contact us so we can investigate and take appropriate action.
Users must be at least 18 years old to create or claim a business account, purchase paid services, or enter into an agreement with us.
13. Third-Party Links
The Services may link to security companies, government databases, mapping services, social-media platforms, payment providers, and other third-party websites.
We do not control and are not responsible for third-party websites, services, security practices, content, or privacy policies. Review their terms and privacy policies before providing information.
14. International Users
The Services are operated from the United States and are primarily intended for users and businesses located in the United States.
If you access the Services from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.
15. Changes to This Policy
We may update this Privacy Policy periodically.
When we make changes, we will revise the "Last updated" date. If changes are material, we may provide additional notice through the Services, by email, or as required by law.
Your continued use of the Services after an updated policy takes effect indicates your acknowledgment of the revised policy.
16. Contact Us
Questions or requests regarding this Privacy Policy may be sent through our Contact page at Contact.